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THE FULL STORY
WIC is a boundary-pushing creative platform and cultural consultancy based in London, seamlessly blending community, creativity, and industry influence. Rooted in a Caribbean perspective yet designed for global impact, WIC curates immersive events, exhibitions, and experiences that showcase the depth of Caribbean artistry while shaping the future of fashion, art, and music. Through innovative storytelling, collaborations, and strategic consulting, WIC connects emerging talent with major creative industries, offering fresh, culture-driven perspectives that redefine authenticity and inclusivity. More than a brand, WIC is a movement—building a new creative ecosystem where visionaries thrive and the world takes notice.
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The idea for WIC was born in 2021 and founded by Alyssa Janae during her final year at London College of Fashion. Born and raised in the Cayman Islands, Alyssa noticed a gap in London’s creative space for a platform that intentionally curated and uplifted work from Caribbean talent and perspectives. While Caribbean influence is deeply embedded in contemporary fashion, art, and music, its origins are often overlooked. WIC exists to bridge that gap—bringing the region’s creative voices to the forefront, connecting them with global industries, and fostering an inclusive community where culture and innovation thrive.
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There are many future plans for this platform and this is only the beginning. I hope you'd like to join along with us for the ride.
-Alyssa
WHAT WE DO
WIC is not just a collective but a cultural tastemaker, curating and directing high-concept events, editorial projects, and immersive experiences that bridge the gap between the raw authenticity of Caribbean talent and the global creative industry. Through fashion, art, and music, WIC introduces boundary-pushing creatives to the world, shaping new narratives and perspectives.
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By producing intimate, high-energy events and editorial work that feel like a fusion of underground raves, fashion week afterparties, and art installations, WIC offers an experience unlike any other. Its creative and cultural consulting services help brands integrate real cultural narratives into their campaigns, styling, and projects. WIC is for those who crave real culture, new perspectives, and forward-thinking creativity—bringing a fresh, authentic energy to the industry while making space for the next generation of visionaries.
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PORTFOLIO
LET'S WORK TOGETHER
Get in touch so we can start working together.